bio channel Music Promo
This was the October music highlights promo for the bio. channel on Foxtel [Australia].
With lots of old footage, I needed to think of a creative way to make the promo look fresh and modern. By combining a record player and the concepts behind a zoetrope, I created what I like to think of as an analogue gif!
The segments featuring the record player and animation were created all in-camera. Frames of animation were printed and attached to vinyl records. With the record spinning at 45RPM, I synced the camera shutter to create the illusion of animation - much like a zoetrope.
Animation Concept Art Direction - Jonathon Lau
Sound - Simon Shipley
Made at - Foxtel
Copyright Foxtel 2014
bio. Channel - October Music Promo