MLC Life Cycles is a microsite for MLC Insurance that uses the rich and tactile nature of a pop-up book to communicate the cyclical nature of life's journey.
Working with a collection of raw photographs, we designed, built and animated each life-stage into a 3D popup book. The user can seamlessly jump to non-consecutive life stages to quickly access the relevant questions and answers.
DIRECTION & ANIMATION: JONATHON LAU & CHRIS THOMPSON
AGENCY: CLEMENGER SYDNEY