2016 North American Auto Show
For the 2016 North American International Auto Show, FCA in partnership with Spinifex and GPJ created the first of its kind at a global auto show—a choreographed, theatrical experience titled “Gears”.
I worked as a senior design creative on the project, developing the look, feel, and animations for the Ram, Dodge, and Alfa Romeo sections of the show.
Bringing together video content, lighting and audio in unparalleled synchronicity, “Gears” combined the power of theater with linear storytelling, taking the audience experience to dramatic new heights.
CREATIVE DIRECTOR: Jason French
LEAD COMPOSITOR: Will Skinner
SENIOR DESIGN AND ANIMATION: Jonathon Lau
3D LEAD: Pepin Portingale
3D: Nic Hunter
PRODUCTION: Chris Zwar, Tom Hauville, Esther Chung, Nic Cunningham, Jonathan Penzer, Fil Ruting
SOUND DESIGN: Marcus Longfoot
EXECUTIVE PRODUCER: Anthony Hickson
PRODUCERS: Cyril De Baecque & Carolien Foley
PROJECT MANAGER: Chris Homsley
TECHNICAL DIRECTION & SYSTEM DESIGN: James Klein Events
AGENCY: GPJ Auburn Hills
FCA Gears - NAIAS 2016