Velvet Jayne is a speciality bra store that boasts a wide selection of product matched with a professional fitting service.
They know incorrectly fitted bras can be a source of back pain and headaches. To promote Velvet Jayne's professional bra fitting service, I created a concept card that contains 2 pain relief pills cheekily hidden behind the bra. The pills can be popped out by pressing down on the 'bra'.
ART DIRECTOR: JONATHON LAU
COPYWRITER: CAMDEN CHAN
AGENCY: MCCANN SYDNEY